DataGrail

DataGrail helps SalesLoft customers comply with the GDPR and similar privacy regulation. GDPR requires on-demand access and deletion of a requester's personal data across all first and third party/external business systems. Using DataGrail allows SalesLoft customers the ability to perform request and deletion of personal data. DataGrail also allows for unification of email preferences via a Preference Card for systems like SalesLoft that allow customer communications.

How it Works

Privacy Regulation (GDPR, CCPA, etc) Compliance

Perform pain-free data subject requests across all business systems. DPOs, legal counsel, or operations can perform requests in one place without interacting with each application owner.  DataGrail securely manages requester interactions, and maintains a compliance log. DataGrail also escalates internally to ensure requests are actioned within required timelines.

DataGrail supports both controller requests (the requester has been marketed to) and processor requests (the requester is your customer’s customer).

Global, cross system email preference management

DataGrail supplies white labeled global contact preference management, spanning all systems that communicate with data subjects.   Every system can include one link to manage marketing, sales, support, and transactional communications.

DataGrail supports custom cross-system workflows triggerable by individual preference items, helping SalesLoft customers to integrate all their systems and adhere to individual’s preferences.  Supported systems include sales enablement systems (Outreach, SalesLoft, Yesware), conversational marketing systems (Drift, Intercom), support (Zendesk, Salesforce, etc), survey development (SurveyMonkey, SurveyGizmo, etc), and many more.

Risk Dashboard and Management

SalesLoft customers can manage risk across all marketing and sales contacts.  DataGrail detects non-consented or high risk contacts, including geographic fingerprinting and migration from consented to non-consented purposes.

DataGrail also supplies alerting, if eg a deleted or high risk contact is recreated in a marketing system via a salesperson’s action or other source.

Features

  • Action GDPR Subject Requests
    Easily action GDPR-required data subject rights requests across all company systems.
  • Global Preference Page
    Give customers and prospects system-wide control over communications.
  • Dashboard
    Monitor and alert on risky marketing activities.