To connect with the right people at target accounts, you need to reach out in a relevant, human way – but coordinating between marketing and sales isn’t always easy. Demandbase One lets you run account-based plays that orchestrate interactions across departments. Scale personalized, relevant touches by leveraging technology where possible and integrating the human touch where it counts.
How it Works
Create a more complex orchestration between your marketing and sales teams by coordinating ABM plays covering various touchpoints including the ability to fire off a SalesLoft Cadence as part of your series of actions.
The SalesLoft step in Demandbase One helps you assign a Cadence to a SalesLoft user to run against a prospect. This integration allows you to easily assign and execute Cadences from within Demandbase’s ABM Platform without the need for a SalesLoft user to sign-in to SalesLoft--letting each team use the most comfortable workflow.