To connect with the right people at important accounts, you need to reach out in a relevant, human way – but coordinating between marketing and sales isn’t always easy. Engagio PlayMaker lets you run account-based plays that orchestrate interactions across departments. Scale personalized, relevant touches by leveraging technology where possible and integrating the human touch where it counts.
How it Works
Create a more complex orchestration between your marketing and sales teams by coordinating Engagio Plays covering various touch points including the ability to fire off a SalesLoft Cadence as part of your series of actions.
The SalesLoft step in PlayMaker helps you assign a Cadence to a SalesLoft user to run against a prospect. This integration allows you to easily manage assigning and running Cadences from within Engagio's PlayMaker without the need for an SalesLoft user to sign-into Engagio--letting each team use the most comfortable workflow.