This integration between G2 and SalesLoft is for customers of G2 Buyer Intent, and requires a SalesLoft license. These joint customers are empowered to bring G2 Buyer Intent data, including profile views, download activity, category and product views, and even competitor comparisons, into SalesLoft to inform and trigger their prebuilt SalesLoft cadences.
How it Works
The setup is done within the G2 portal. Instructions are below:
- Enter your Salesloft credentials in the Authenticate section to allow G2 access to your Salesloft account.
- To enable the buyer intent integration to Salesloft, switch the Buyer Intent integration to “On” in the Settings section.
- Buyer intent data will be sent to Salesloft every 24 hours at midnight CST.