For the first time, marketers can tap into employee emails to deliver 1:1 targeted content to specific accounts, industries and regions. Using Sigstr Campaigns, the new ABM functionality allows customers to assign an email signature campaign to individual recipients. When users email recipients associated with an ABM campaign, the Sigstr platform dynamically serves personalized content.
You can see for yourself how Sigstr works here.
How it Works
Every email your employees send is a brand impression. Sigstr amplifies the value of every one of those emails through centralized control over the email signature. By including dynamic call-to-action banners in email signatures, Sigstr turns every employee at your company into a brilliant marketer that drives real ROI. From broad branding campaigns to the most targeted ABM campaigns, Sigstr delivers the most relevant content to your most engaged audiences, every time.